June 21–27, 2026 · 7-Day Performance Snapshot
Best weekly ROAS in June — driving $7.57 per $1 spent. With $11.7K spend producing $88.9K revenue, the lower spend week actually delivered the highest efficiency.
272 new customers acquired. While ROAS is strong, new CAC is nearly double the June average of $22.04. This is a returning-customer-heavy week — 71% of orders came from existing buyers.
Saturday (June 27) dominated with 204 orders and $19.9K — 22% of the week's revenue on one day. Midweek (Wed–Fri) is the trough at 97–117 orders/day. Sunday is the second-strongest day.
52% of all orders fall in the $90–110 range — the core product line. Returning AOV is $97.10 vs new at $90.44, a $6.66 gap consistent with the store's overall pattern.
| Day | Orders | Revenue | AOV | % of Week |
|---|---|---|---|---|
| Sun Jun 21 | 160 | $14,798 | $92.49 | 16.6% |
| Mon Jun 22 | 132 | $12,269 | $92.95 | 13.8% |
| Tue Jun 23 | 123 | $12,335 | $100.29 | 13.9% |
| Wed Jun 24 | 117 | $11,203 | $95.75 | 12.6% |
| Thu Jun 25 | 97 | $9,150 | $94.33 | 10.3% |
| Fri Jun 26 | 101 | $9,251 | $91.59 | 10.4% |
| Sat Jun 27 | 204 | $19,873 | $97.42 | 22.4% |
| Total | 934 | $88,879 | $95.16 | 100% |